Pacland's Philippine Boxing Forum

as I explained to one of the key decision makers who deals with global marketing and branding at Nike, it became clear to Manny several months ago that there was a cultural disconnect between his enormous Asian fan base who literally follow Manny’s every move on the one hand, and the generic cache Nike brand that is one of the most well recognized logos in the world. For Manny, the fact that the hundreds of fans who came to express their support for him after the Mosley fight were wearing Manny Pacquiao T-shirts and Jordan sneakers was more impactful than any focus group could have been. Finally, the infatuation of sports fans in the Philippines and surrounding areas in Asia with basketball finally hit a marketing tipping point when the local media began branding Pacquiao as the so-called Michael Jordan of boxing …”