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PostPosted: Sat Aug 06, 2011 7:44 am 
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Besides the usual promotional tools HBO would typically use for a fight -- including the "24/7" reality series following the buildup, "Face Off With Max Kellerman" and replays of classic Pacquiao and Marquez fights -- Arum said the fight would be promoted across Time Warner's numerous platforms, which includes television networks (such as HBO, TNT, TBS and CNN), magazines (Sports Illustrated and People) and the websites for those outlets. They will be heavily utilized, Arum said. Among the plans, according to Arum and duBoef:

• CNN will show replays of "24/7" episodes.
• Arum and Pacquiao will appear for a joint interview on Piers Morgan's primetime CNN show as well as be interviewed on CNN international programming.
• The fight will be promoted during TBS' coverage of the Major League Baseball playoffs.
• If the NBA lockout is lifted, the fight would also be promoted during TNT's basketball coverage.
• There will be daily coverage of fight-week activities on HBO, including the final news conference and weigh-in.

"Being on shows on CNN, to me, is elevating the sport to new levels," Arum said. "To have the fight discussed on programs that intellectual elites watch is good for the brand. Time Warner is also going to pull out all the stops on their sports programs on TNT and TBS."

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